As an e-commerce platform, don’t you feel your customers are spoilt for choice? Whether it be groceries, accessories, home decor, or anything under the sun, consumers are exposed to unlimited options. This makes the decision-making process relatively more complex. So how can you make your customer’s life easy? Of course, through AI-powered product recommendations, so that they finalize what to buy based on ‘what’s trending’, ‘‘top sellers’, etc.Read More
One of the biggest challenge faced by e-commerce companies is to bridge the gap between human thought process and autonomous technology. Natural Language Processing or NLP is a big step in this direction. It makes use of the enormous data generated every day, and organizes it properly to generate relevant search results.
Nowadays, NLP in e-commerce platforms is used for extracting attributes and improving product search. Hence consumers get to see relevant products matching their requirements when they shop online. Advanced NLP-based sorting systems enhance the online shopping experience by understanding the behavior of target customers.Read More
Natural Language Processing (NLP) has become more than an emerging technology. It has multiple applications in businesses today and is being widely used in various industries. NLP tools understand the meaning and context of phrases and provides automated support. They can be incorporated in any feature involving language, including online search, extract meaning, generate text, summarize a long document, or detect spam email.Read More
Natural language processing (NLP) is the process through which computers read, understand, interpret, and respond to human language. Any business that has a need to read and interpret text can implement NLP. For example, companies can automate analyzing consumer reactions to a new product or service using sentiment analysis.Read More