10 Benefits of Machine Learning in E-Commerce

No matter what types of products you sell, staying competitive in e-commerce requires constant attention across multiple departments. Sales teams need to know product details, marketing teams must be mindful of popular search terms, product teams must stay on top of trends, and IT teams are responsible for making sure the site is always functional and fast. All of this will always require a certain degree of time and skill, but some tasks, especially the most repetitive ones, can be better handled with machine learning. 

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Getting Started with Machine Learning: Using Browsing Patterns to Determine Buyer Intent

You can do a lot in the back end of a website to make it easier for customers to find products that will interest them. Manually tagging photos, putting products in multiple categories, and adding suggested alternatives are a few of the most common methods for enhancing the buyer’s experience on an e-commerce site. However, this approach has certain limitations, especially for e-commerce businesses that have large inventories or product selections that are continually updated by multiple users.

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Personalization in B2B Ecommerce Using Machine Learning

From fashion to farming, every industry must adapt and reinvent. Businesses must make sure that they make the necessary changes to remain relevant. Thus, the need to apply Artificial Intelligence in daily processes becomes a necessity.

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10 E-commerce Personalization Examples for Optimal Conversions

The shift in consumer preferences and technological advancements is transforming the way people shop online. E-commerce businesses are using artificial intelligence to win over customer trust and loyalty through effective personalization. When there are plenty of products on offer, it’s highly important to showcase the right product to the right consumer.

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E-commerce Product Recommendations - A Simple To Understand Guide

As an e-commerce platform, don’t you feel your customers are spoilt for choice? Whether it be groceries, accessories, home decor, or anything under the sun, consumers are exposed to unlimited options. This makes the decision-making process relatively more complex. So how can you make your customer’s life easy? Of course, through AI-powered product recommendations, so that they finalize what to buy based on ‘what’s trending’, ‘‘top sellers’, etc. 

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How to Boost E-commerce Personalization With Machine Learning

Buzzwords like ‘Big data’, ‘Machine learning’, and ‘Artificial Intelligence’, are now being used on a day to day basis and there’s a reason for it. The solutions offered by Artificial Intelligence makes a big impact on organizations, especially industries like E-commerce. Online stores have access to a huge amount of customer data and can use it to optimize their services. Machine learning helps in that by using digital data at a quicker rate.

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Content Recommendation Engine for Digital Publishing

As a digital publisher, you constantly face the challenge of attracting a loyal online audience to build a successful brand. The best way to address this problem is by providing impactful and personalized content that keeps the user engaged. Most publishers use content recommendation systems to enhance user experience, increase page views, and improve site ranking. 

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NLP in E-commerce: Top 5 Emerging Trends

One of the biggest challenge faced by e-commerce companies is to bridge the gap between human thought process and autonomous technology. Natural Language Processing or NLP is a big step in this direction. It makes use of the enormous data generated every day, and organizes it properly to generate relevant search results.

Nowadays, NLP in e-commerce platforms is used for extracting attributes and improving product search. Hence consumers get to see relevant products matching their requirements when they shop online. Advanced NLP-based sorting systems enhance the online shopping experience by understanding the behavior of target customers.

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How AI Can Help News Websites Optimize Customer Experience

News websites are constantly fire fighting on all fronts to deliver quality content to their user base and to keep ahead of competition. It is 2020 and AI has proven to be a game changer in many business verticals. Here are some futuristic ways AI can help in optimize their online customer experience and increase their revenues.

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10 Stunning Applications of AI in Retail

Here are 10 stunning applications of AI in retail that you might not be aware of. The retail sector is under heavy pressure due to increasing customer demands and cutthroat competition. To face such heavy demands, AI can lend a helping hand to retailers. Major retailers like Lowes, Target, Amazon are increasing their AI spend to improve their customer experience, bring in more sales, profitability, process efficiency and cost savings.

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