Machine Learning in Social Media - 4 Use Cases

Social media marketing is now crucial for businesses to remain competitive. Facebook and Twitter allow companies to spread the word about upcoming products or events and provide customer support on their platform. Instagram can be used to showcase products to over 500 million people active on the app at least once a day. Customer support on social media is preferred by about 63% of people, as compared to phone or email. Due to these platforms, businesses can engage with customers and maintain a relationship with influencers. They educate companies on how customers feel when they buy their product, ways in which they’re using them, and helps generate ideas on new business opportunities.

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